Better Customer Insight, Better Bottom Line: Gaining Insight from Unified Information Access
Companies should focus on customer loyalty during a difficult economy to protect revenue and ensure the continuation of the most important customer relationships. Innovative technologies can consolidate information about customers and their opinions from all relevant sources, providing cost-effective, customer-centric insight that gives every customer representative the 360 degree view of the customer that ensures excellent service.
This paper covers the following topics:
* Attaining better insight into customers to improve retention
* Developing a comprehensive view of each customer through unified information access
* Assessing your company’s current maturity level to better manage customers
* Optimizing your “voice of the customer” initiative
* Utilizing next-generation information access
Read this white paper from Attivio to learn more about the uses and advantages of unified information access as well as VOC (voice of the customer) efforts.
Source: http://www.bitpipe.com/detail/RES/1241827070_934.html?psrc=RLT
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