For the last 15 years, Microsoft’s master business plan seems to have been, “Wait until somebody else has a hit. Then copy it.”

I know that sounds mean, but come on — the list of commercial hits/Microsoft knockoffs is as long as your arm. PalmPilot/PocketPC. Netscape Navigator/Internet Explorer. Mac OS X/Windows Vista. Apple iPod/Microsoft Zune.

You’d think Microsoft would feel a little sheepish after a while.

And now we have yet another me-too effort. It’s something called Bing, and it’s the latest iteration of Microsoft’s multiyear attempt to imitate Google.

The name, presumably, is supposed to evoke the sound of a winning game-show bell. The cynics online, however, joke that Bing is an acronym for “But It’s Not Google.”

Here’s the shocker, though: in many ways, Bing is better.

That’s quite a statement, of course — almost heresy. But check it out yourself. It’s easy to compare the two, thanks to sites like bing-vs-google.com. Here, you’re shown search results from both Bing and Google, side by side, on a split screen. Read more…

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