Microsoft, in cooperation with Federated Media and Twitter, launched its own full-blown Twitter search engine today. BingTweets mashes up real-time Twitter search with results from Bing, Microsoft’s new and increasingly popular search engine. The result is an interesting hybrid product that puts Bing’s search results at the center of the experience, while the real-time Twitter feed appears in a sidebar on the left. The top of the page features a list of trending topics, which are quite interesting, as BingTweets separates them out by popular terms, as well as by popular people, places, and products.
Disclosure: Federated Media is a ReadWriteWeb advertising partner.

Microsoft started to integrate some Twitter search results in the main Bing search engine a few weeks ago, but these were only from very popular Twitter users. Interestingly, BingTweets will run on its own Bingtweets.com domain, and, as far as we can see, isn’t linked to from the main Bing site. For now, it’s a completely separate entity, but chances are the Microsoft is already experimenting with other ways to incorporate more Twitter search results into Bing.

This is Federated Media’s second Twitter project together with Microsoft. The first was the launch of ExecTweets, a site that allowed users to find, follow, and engage business executives on Twitter. Read more…

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