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How Facebook Could Create a Revolution, Do Good, and Make Billions

June 30th, 2009 Posted in Business, IT Industry, Technology

Great bruising battles between powerful antagonists is good for media. It “sells papers,” as we used to say, or “generates clicks”, as we now say. When you mix in a love triangle and jilted lovers, well, the audience just goes wild. And Wired did a great job in its piece on Facebook, Google, and Microsoft: riveting stuff. But the thought that kept coming back to me is that Facebook’s bravado, its “grand vision” talk, is what you would expect from a concept-level startup. Surely by now, about 6 years into its venture, Facebook should show some substance? It is time to deliver some real financial results. The concept-level talk is great for attracting capital and talent. Facebook has done that brilliantly. But the point of attracting capital and talent is to be able to generate financial results.

Give It Time? Too Important to Rush?

Anybody who criticizes Facebook’s financial results gets accused of being small-minded, of missing the point, of (gasp!) “not getting it.” In digerati circles, not getting it is like having body odor. Facebook is changing the world, they say. It is a new form of communication, akin to the printing press. Once you get to scale, profits always follow. Google created a service without knowing how to monetize it. Read more…

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