FriendFeed, the multi-network activity aggregator co-founded by GMail creator Paul Buchheit, announced today that it has entered the crowded field of real time search. FriendFeed was already the best way to learn what early adopter social media users were saying about any topic across blogs, Twitter, delicious and other diverse social media sites. If FriendFeed wants to step it up to the next level and challenge business-class conversation trackers, we believe there are four steps the company needs to take.

We think that would make a whole lot of sense. In fact we think that if real time search were turned into a business tool it could challenge social media monitoring services like Radian6, Scout Labs and Sysomos. Here’s what we think needs to happen in order for that to become a possibility.

We already use FriendFeed to keep track of who quietly touches out blog posts out around the web. For example, our recent post Google Updates Blog Search - Where’s The Innovation hasn’t gotten any comments yet - but FriendFeed shows us that leading marketing blogger Andy Beal shared it with his network on Google Reader. That’s good to know.

We think FriendFeed could offer some of the most sophisticated social media conversation tracking on the web, if it just took a few steps in particular. Read more…

Site Powered by: BPO Services, Freelance Projects