Twitter Needs a Spam Filter? No, We Need a Marketer Filter
Has Twitter spam gotten a little out of hand? According to today’s top story on Techmeme, it has. Apparently, marketers are calling for Twitter to filter out spam and other adult content from the microblogging service.You know, so their all-important tweets about the products and services they’re pushing don’t have to share the same web space as that other nasty stuff. But fighting actual spammers is still relatively easy for an end-user: it’s called the “unfollow” button.
Ironically, if anyone’s to blame for spamming our Twitter timelines, it’s the marketers themselves. They’ve managed to trick our friends into spamming us with their messages instead.
If You’re Getting Real Spam, Blame Yourself
We’re not sure where anyone, marketers or otherwise, get off telling Twitter that it’s their responsibility to filter the content that flows through their service mainly because Twitter is already doing so. The company itself currently addresses the spam issue by providing an @spam account where you can report spammers and other abusers in the Twittersphere. If the account in question is indeed a spammer, Twitter boots them from the service. That sounds good to us. Simple and effective…at least for the end user. (It’s probably a nightmare to deal with at Twitter HQ).
Of course, Twitter doesn’t want their service overrun by spammers - no one would. However, they’re probably more concerned with wasting their resources to support these fake accounts than they are with the annoyance it causes for their users. But do they have it under control? Perhaps not - fighting spam is sort of like fighting computer viruses. You block one and someone makes a new one. The same goes for spammers - kill one spammer and another appears to take his place. It’s an ongoing fight, not a plague that can be wiped out overnight through some magic filter. Read more…
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