IF the Internet can make anyone a star, can it turn Barnes & Noble into one, too?

The bookseller has taken another step beyond its traditional business into the online publishing world, recently introducing Quamut.com, a site that teaches Web users things as diverse as the basics of football and how to build a Web site.

“Building a how-to Web site” is not on the list, but judging from the number of such sites in existence, it may be easier to do than follow a football game.

Quamut is the latest brand to capitalize on what company executives said is a growing disinclination among Web users for amateur how-to advice. Whether that distaste can support a departure from Barnes & Noble’s core business is a question investors will be considering. Read more…

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